You don’t need to be a celebrity to get verified, nor do you need a high follower count. Notable: The account must represent a well-known, highly searched for person or business that has featured organically in authentic news sources.Īccording to Instagram, the primary reason for blue ticks is to help users find the genuine accounts, so they’re likely to consider applications if there’s a high probability that an account will be impersonated.The account must be public, active, and include a bio and profile photo. The user must represent the unique presence of the person or business. The user must represent a real person, business, or entity. Anyone who can fulfil these criteria has an excellent chance of receiving Instagram verification, but you’ll have to provide supporting evidence to prove it. Instagram’s terms clearly state the four verification criteria that determine whether an account is eligible for a blue checkmark. A verification badge can open many doors. Other Brands May Want to Work With Youīrands and Companies are more interested in collaborating with influencers or personalities with a blue tick. They’ll also have no difficulty finding you, and won’t be directed to fake accounts instead. It’s unclear why this happens, but it could be because users are more open to engaging with accounts that are credible and authentic.Ī significant benefit of having an Instagram verification badge is that you’ll appear higher in search results when users are browsing content on Instagram. A comprehensive Instagram study found that verified accounts have a 30% higher engagement rate than non-verified accounts. While it may not have been Instagram’s intention, the blue badge is a status symbol that shows the world that you’re worth following. However, those who are Instagram verified can use this feature regardless of how many followers they have.Īnother undeniable benefit of the blue badge is that you instantly become more credible and trustworthy in the eyes of innumerable Instagram users. For example, the “swipe up” feature on Instagram stories allows users with more than 10,000 followers to share links, thereby boosting engagement and conversions. It distinguishes your account from competitors, boosts your brand awareness, and will likely help increase your number of followers.Īccounts with a verified badge get access to exclusive features on the social network. It Will Protect and Improve Your BrandĪ blue tick is an effective strategy for protecting your brand and its reputation from impersonators and potential saboteurs. But there are a variety of reasons why people choose to begin the verification process. The most valid reason for requesting verification is having an account that’s at risk of being impersonated. The Advantages of Getting Verified on InstagramĪs users grow their Instagram profile, it’s only natural to crave an illustrious blue tick.
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